Company Profile
Aspen Dental is one of the largest and fastest-growing dental service organizations (DSOs) in the United States, with over 1,100 independently owned and operated offices across 45+ states. Aspen delivers accessible, high-quality dental care to millions of patients annually, serving as a critical access point for those new to care or returning after treatment gaps.
To expand its orthodontic offering, Aspen launched Motto Aligners, a proprietary clear aligner brand focused on delivering convenient, effective, and affordable treatment options at scale.
The Challenge
To meet the operational and quality demands of a custom-branded solution at scale, Aspen required a partnership that went beyond consistent performance to SLA’s to true operational excellence and strategic collaboration. For Motto to succeed, multiple enhancements to the value chain were needed, from dedicated clinical and customer support to deeper technology integration, a more tailored doctor experience, and a consistent strategy to grow case volume.
The Objective
Empower Aspen doctors to seamlessly integrate aligners into their service offerings and drive greater utilization.
Key goals:
- Gain Full Control Over Clinical Protocols and Experience: Customize the aligner solution to fit the unique needs of Aspen Dental’s network of practices.
- Boost Aligner Utilization: Increase doctor adoption of aligner treatments, aiming to double volume within 24 months.
- Enhance Clinical Support: Provide a dedicated clinical support team to meet the needs of in-house dentists and their busy schedules.
- Activate New Doctors: Engage non-users and drive consistent usage of aligners across clinics.
Our Approach
Eon Dental collaborated closely with Aspen Dental to design a fully customized aligner solution that addressed their clinical and business goals. By tailoring clinical protocols, optimizing case submission processes, and providing a dedicated support framework, Eon Dental ensured that Aspen Dental’s clinical teams could integrate aligner workflows into their day-to-day protocols. The partnership extended to marketing support and educational resources, enabling Aspen Dental to build a sustainable, high-growth aligner program that empowered doctors and elevated patient care.
Activities & Services
- Personalized User Experience: A customized workflow on Aspen Labs, including custom API integrations that connect directly to Eon’s production back-end
- Branded Packaging: Custom packaging aligned with Aspen Dental’s brand to ensure a professional and cohesive presentation of the aligners.
- Unique Treatment Protocols: Tailored clinical guardrails designed specifically to meet the requirements of Aspen Dental’s diverse patient base.
- Dedicated Clinical Success: Proactive clinical consultations to ensure successful treatment outcomes.
- Onboarding and Activation Framework: custom programs designed to help engage new and existing doctors and encourage them to adopt aligner treatments.
- Continuous Education Consulting: Ongoing training and education to ensure clinics are well-versed in the latest advancements in aligner treatments.
- Embedded Customer Support: first-line support on Aspen’s internal communication channels, assisting doctors with logistics, operations and day-to-day troubleshooting.
"One of my key roles at Aspen Dental is to ensure seamless appliance delivery and processing which treatment planning is a main component of. Eon Dental has delivered high quality and tailored treatment plans consistently. We really believe that Eon Dental is our true partner in this exciting stage for Motto Aligners."
Dr. Payam Atai
Senior Vice President, Orthodontic Support at Aspen Dental Management
Outcome
- 63% increase in monthly average volume upon launch with Eon
- 11 days from case submission to delivery
- 98% doctor approval on first treatment setup
- 32% lower refinement rate following unique clinical protocols
- 133 new offices activated in first 6 months
