Company Profile
One of the largest dental laboratory networks in the United States, offering a comprehensive range of dental solutions, from high-quality dental restorations to orthodontic solutions, including clear aligners. The company partners with dental professionals to enhance patient outcomes through cutting-edge workflows and personalized support.
The Challenge
Our client identified an opportunity to provide their doctors with structured guidance and proactive support to integrate clear aligners effectively into their practices, rooted in educational resources, technological efficiency, and data-driven insights.
The Objective
The client’s primary objective was to successfully introduce their aligner solution to the North American market while building a scalable framework for doctor onboarding, engagement, and long-term growth.
Their key goals included:
- Establish a structured process to onboard doctors into the clear aligner workflow.
- Increase engagement and case submissions from doctors new to clear aligners.
- Provide clinical and technical support to ensure a seamless transition into offering clear aligner treatments.
- Offer educational content through webinars, blogs, and case studies to enhance doctors’ understanding and confidence.
- Develop custom technological solutions on the portal to improve efficiency and user experience.
- Implement data analytics and dashboards to track doctor performance and engagement.
- Create a scalable model for future expansion.
The Approach
Launching a clear aligner brand is a complex, multi-faceted endeavor. To ensure success,we worked closely with the client to create an all encompassing pilot and launch plan focused on covering all the commercial, clinical, technological and educational requirements.
The initial focus was on clinical protocol calibration, designing customized workflows, technical integrations, customer journey mapping as well as product offering and a commercialization plan. As the launch progressed, we expanded our efforts to include clinical and sales teams training, marketing strategies, and continuous education initiatives empowering the client to confidently introduce their aligner brand, drive adoption and build a foundation for scalable growth.
Activities & Services
- Manufacturing and Production: Ensured high-quality, scalable production with reliable delivery timelines.
- Commercial Consultancy: Eon Dental’s commercial leadership supported and guided the client team in designing a competitive product offering and creating a full commercialization plan while planning for launch.
- Sales Team Training: Eon Dental provided a training program to ensure the sales teams are empowered by learning the technicalities of the product but also how to successfully acquire, convert and retain doctors.
- Marketing and Launch Strategy: Developed a marketing and launch including promotional materials and launch campaigns to generate awareness and excitement among orthodontists and patients, positioning the newly created brand as a trustworthy clear aligner solution.
- Training and Education: Providing training and education to orthodontists on the proper use and fitting of the aligner system, ensuring optimal treatment outcomes for patients.
- Clinical Support Services: Additional services such as clinical onboarding, case assessments, and consultation calls were made available.
- Technology Enhancements: Custom solutions were developed within the portal to streamline workflows, improve case tracking, and enhance doctor usability.
- Onboarding & Portal Training: A customer success specialist ensured doctors were onboarded onto the digital platform with detailed portal overviews and demos.
- Data Analytics & Dashboards: The BI team developed real-time analytics and performance dashboards to track doctor engagement and optimize processes.
- Performance Tracking & Feedback: Regular check-ins were conducted to assess adoption, address challenges, and refine the approach
The Outcome
By partnering with Eon Dental, the client was able to successfully launch its clear aligner product in North America and establish a strong presence in the competitive orthodontic market.
Testimonial
"Your expertise has been instrumental in helping us launch and scale our clear aligner solution. Their expertise in customer engagement, clinical support, and onboarding efficiency has enabled us to successfully introduce clear aligners to more doctors while ensuring a seamless experience. The additional webinars, blogs, and case studies have provided invaluable education to our network, and the custom portal work has improved efficiency and doctor satisfaction. The integration of data analytics and dashboards has also allowed us to track engagement and optimize performance for better decision-making. We look forward to continuing our collaboration to expand this model even further.” – Client Representative
*Client name has been made anonymous for confidentiality purposes
